What is an Animated Explanation or an Animated Explanatory Video?

Animated Explanation for your Product

In all these while, have you ever stumbled upon a website that is playing a short video in their home page?  A video… which has some basic caricatures of human figures and gadgets, a simple story telling  and their product or services getting explained in a couple of minutes???  Exactly, that is called Animated Explanation or Animated Explanatory Video!

Explanatory Animation Video

Well, say you have a business and you are trying to explain your brand or business or product or services….whatever. You take help of text contents or even images sometimes to explain your services in the home page. But somehow you always feel that something is untold or missing out. Basically the feeling is true, because text often misses out on the visual quality and your visiting customers if do not get a visual picture clear in their minds, your service often gets untold. So, here is the challenge.

Product Promotion Video

An Animated Explanatory Video of about 2-3 minutes often handles this challenge quite effectively. Tell your services or explain your product in a story telling manner. Keep the story simple, as if your child is sitting in front of you and you have to explain him. That simple, ah! And the caricatures and gadgets are simpler still, no big time artwork, really! Now, these caricatures or cartoons will act and tell your story. Add a simple and expressive narration and that’s all an Animated Explanation is all about.

Animated Product Demo Movie for Financial Software

So, in a matter of 2 or 3 minutes you can cinematically showcase your product to the market. Showcase it in your homepage, play it in your facebook account, ask your marketers to use it for presentations, tell your digital marketers to make it go viral on the internet, run it on the local TV or internet TV and of course win over every visiting customer to your site.

How To Go VIRAL With Your PRODUCT???

You want an immediate answer to your hard work?

Hmm…. Yes! Who does not want it!

Then you have to go VIRAL.

 But how?

Didn’t you post a question in the forums? Hadn’t you called the Marketers and asked for an answer?  

Yes, and from every corner these words are echoing back:

 “Digital Marketing, Social Media, Facebook, Twitter, Linkedin, …, …, …“

But still the basic question remains unanswered – HOW???

How to givE the right message to the right messengers in the right environment?

Well, the answer is simple! Viral marketing or viral advertising says, that ultimate goal of marketers is to create successful viral marketing program or viral messages that appeal to individuals with high social networking potential. Then only there is a high probability of being spread by these individuals with others in a short period of time.

So, what could be a successful viral marketing program or viral message that gets passed on in a short period of time? Video is the Answer.

Video Clips take the form of Viral Marketing or online marketing in a very rigorous way. Because only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon.

A viral video has the capability to make rounds and becoming popular through the process of internet sharing, typically through video sharing websites, social media and email. The most successful viral videos contain humorous content and include comedy sketches. Animated Explanatory Videos or Animated Video for Product Demo are a killer!

So, whatever be your Product or Services…think of making a video. And Remember: No brain storming session please! Do not think the conventional way.  It has to be cool, simple and fun. Think of crazy, cartoony, caricatures that shows your features and tells the world your story, your way.

Do You Need an Animated Explainer for your Product or Services??

Well, the answer is YES!!!

If everybody around you is speaking of Animation, Explainers and Product Videos or Marketing Video… there is a reason for you to get a little inquisitive about it. It could be either your own research or some body’s suggestion to you to make one for your site or your product or services.

Whatever is the case, but today your inquisitiveness will graduate you to a new level of understanding. Do you know when did Video Content take over text content?? When 3 pages of write up almost made no sense and made all yawn several times, a video content of 3 minute engages, explains and excites them about similar products or services.

For instance, when your site gets a visitor, you greet him or her with your enriched textual content. Hopefully he should stay for some time and go through the necessities. But it does not guarantee that your message gets across. But if you have an Animation that explains your product in a couple of minutes….he does not only understand your services but almost remembers it by heart! And then the magic happens: The magic of sharing!

With the onset of social media and social networking, people actually share their experiences. A textual explanation will not do the rounds in the social circle, but a video can!!!

Video which is fun, video that is light hearted, video that is visually enriching has all the capabilities of taking your product and services to the world. No matter how much you love your product, to the rest of the world it is at first boring. Now don’t make it all the more boring with some heavy words and explanations. Keep this little secret in mind: Keep it simple, keep it light, keep the fun. Then see the difference. See how the world loves your product the way you adore it. 

An Animated Explanations have an average attention span of over 90% with no stressful tries. If kept simple and fun, your message simply gets across!

So, the next time you see your competitor playing a cool Animation that’s explaining their product so well, don’t just sit back, Animate a little bit of yourself and the rest you know!

Hello from an-e-motion !!!

This is our first blog, you know. Not really sure…what to write though our hearts are speaking volumes.

So, let’s start with our name “an-e-motion”. It’s odd –right? Hmmm…at least a couple of people thought so. You know what… an-e-motion is more than animation. It’s not like some heartless fellows sitting and applying software onto the drawings…we at an-e-motion do these electronic motions with a lot of emotions.

So, who are we: We started out from nowhere. No specialized studies of animation or fine arts and no sucking specialization that we carry with us like a hunch back, please! It was all in the mind. We were born with the concept of animation. Some path was made for us on which we were destined to walk. We walked that way with so much happiness that we thought we should make the world walk that way of happiness too. Animation for us became a part of life like breathing, eating and sleeping, of course some acting too!

And, what do we do: We make emotionally engaging videos… hearing your story, sitting to pen it down to a script, giving it a shape in our sketches, bringing it to life through animation, some music, voice over etc, etc. and then show casing it to the world with the same heightened emotion with which you feel your world, your product.  And when someone can see the world the way you see it, then your brand will come alive.

an-e-motion produces custom explanatory videos for businesses and organizations looking to share their ideas with the world. We make these online videos to educate and enlightening a brand’s target audience through the use of emerging online media.

Simple, engaging, informative and entertaining: is what we believe while we create new ways of explaining concepts.