During the 90s, having a website was a status symbol for many companies rather than understanding the importance of it. As time and technology made advancement and the people got educated about the facts and figures of website, that’s when websites became compulsory.
Standing at the dawn of social media interaction, websites started having more interactive content like video which is an integral part of communication. During 2009- 2010 there was the onset of these peppy animated explainer videos. It was a costly affair then and a big company only was thinking of getting one done for them. There were a few agencies that made hefty bucks at that time, but no more!
|Affordable Animated Explainer Video|
At this point of time the tale has changed. There are quite a few good companies out there in the market. Their charges are reasonable (neither high like $10K, nor trashy like half K). So, a simple-short-cute-animated explainer is affordable.
You should actually know for what all you are paying the prices. The production of explainer videos does not require a huge studio with huge manpower, and at the same time an individual is not multi-talented in 6 different ways. A good video demands versatile talents working together. Here is quick look at it.
|Explainer Videos Within Budget|
You need people who understands your product and the motto of making the video and then come up with a script. They are typically Script writers. You need a Visualiser who develops the look and feel of the video and an Illustrator to do the Storyboarding- a typical role for the Art Director. There should be an Animator who will do the animation or motion graphics. A voice over artist to do the narration with a sound editing and synching expert. And finally a music and sound mixer.
Seek for one stop studio where all these 5 things are dealt in-house, so that you do not have to run around in 5 different places with 5 individuals. This will ultimately save you money, time and headache.
Make sure your video works and doesn’t go to trash. So don’t opt for a cheap service. Love your product and at the same time respect your money. A neat, smart, meaningful and effective video can be made with a very reasonable budget. Do your research well. If the price fits your pocket, first and foremost: go through the artist’s or studio’s portfolio. Take review from their past clients. A confident one should be ready to share that too!