What is The Need of a Video in Your Website Home Page???

Many of you, who are reading this blog, are either making your first website or product launch or you are revamping your site according to some marketing strategy needs.

Of late, videos have started becoming a part of the websites. You know, ‘The Home Page Video’ which explains your product and services just in a matter of minute.

Well, so before you make one for your product or site, have you asked yourself--- do you really need one? And if so, what message the video is going to give? What purpose is it going to solve?

It could be so that you just need it for the sake of doing it because everybody else is doing it. Then we suggest NOT to do it at all!! Because these product videos or explanatory videos serve a purpose and can really bring you results if you can create it beautifully and channelize it tactfully. So, if you are doing it for no good reason, then your video just lies idle and later you keep asking yourself ‘do you really need one???’

Hmmm… so before you plan a home page video for your website, do these question answer session. Take a call with your marketers and sales guys, discuss with them, know their social media and market strategies, etc, etc. You will know their difficulties and then you will understand what message the website home page video is going to give! You will know what purpose the videos are going to solve and accordingly tell your creative agency to write a story and do the video on those lines.

If you do these short rounds with your team or even with yourself, your video does not get lost. It tells exactly what it wants to say and a video on your home page makes so much more sense!

Here is a short video from team an-e-motion! Hope you enjoy!!

A Homepage Video for your Website

Video – The Marketing Tool Through Sharing

Pretty much everybody on earth, whoever is creating something, producing something or making something is so eager to know how his product is! We always knew we are working with a very exceptional idea and we wanted to share this grand idea with the globe for appreciation and the sense of accomplishments. But it has always been so difficult to get across the pool of people out there.

There was a time when the world dragged itself somehow without the trend of every individual feeling special. Only a handful raised the toast and fewer stars shined. Thanks to our stars! Gone are those days. Came Facebook and we are saved. Sharing!!! Is the way for it. Sharing is so important for any talented individual, brands and businesses.

And now posed the biggest question: What are you going to share???  Well, we knew that your idea is already great, no doubt in that. But just by posting a simple content, are you going to win over the mass? How much ever great your idea is, until and unless it is presented well, public appreciation boils down.

Let’s come to the point more openly. Many things get shared across the social media. Namely, Art and Entertainment, Music, Games, Investment and Finance, Health and Science. The order at which it is written is also ranked according to that. In actual, Art and Entertainment gets mostly shared. Ever questioned yourself why does Videos get mostly shared? It is for this simple fact that Videos has got artistic or entertaining or fun elements in them.

But what if your Product, Brand or Business is not into Art and Entertainment?????? What will you do?????  Simple. Explain your Idea, Product or Service through Art and Entertainment. It will get told. It will get SHARED!!  Viral Videos simply does not happen. Put a bit of Art, Caricature and Entertainment into it to make it happen. Round it up all and you will get something called Animation. Animation videos simply have the capability to do this.

So the Mantra is: Whether you have a software product, an e-commerce service, finance package or a health care instrument-----take the route of explaining through entertaining animation video and walk the red carpet in limelight. Feel happy to see your video getting SHARED and you know the rest are going to follow!!!