Budget Explainer Videos

During the 90s, having a website was a status symbol for many companies rather than understanding the importance of it. As time and technology made advancement and the people got educated about the facts and figures of website, that’s when websites became compulsory.

Standing at the dawn of social media interaction, websites started having more interactive content like video which is an integral part of communication. During 2009- 2010 there was the onset of these peppy animated explainer videos. It was a costly affair then and a big company only was thinking of getting one done for them. There were a few agencies that made hefty bucks at that time, but no more!

Affordable Animated Explainer Video

At this point of time the tale has changed. There are quite a few good companies out there in the market. Their charges are reasonable (neither high like $10K, nor trashy like half K). So, a simple-short-cute-animated explainer is affordable.

You should actually know for what all you are paying the prices. The production of explainer videos does not require a huge studio with huge manpower, and at the same time an individual is not multi-talented in 6 different ways. A good video demands versatile talents working together. Here is quick look at it.

Explainer Videos Within Budget

You need people who understands your product and the motto of making the video and then come up with a script. They are typically Script writers. You need a Visualiser who develops the look and feel of the video and an Illustrator to do the Storyboarding- a typical role for the Art Director. There should be an Animator who will do the animation or motion graphics. A voice over artist to do the narration with a sound editing and synching expert. And finally a music and sound mixer.

Seek for one stop studio where all these 5 things are dealt in-house, so that you do not have to run around in 5 different places with 5 individuals. This will ultimately save you money, time and headache.

Make sure your video works and doesn’t go to trash. So don’t opt for a cheap service. Love your product and at the same time respect your money. A neat, smart, meaningful and effective video can be made with a very reasonable budget. Do your research well. If the price fits your pocket, first and foremost: go through the artist’s or studio’s portfolio. Take review from their past clients. A confident one should be ready to share that too!

Explainer Video Making Process

Planning to make an animated Explainer Video for your product/service explanation? Your research must be on – to understand several criteria before you invest in that. The 2 most obvious things that come into your mind are:

1. What is the process and time involved in production?

2.  How much does it cost?

Well, today we will answer your first question. It is a simple 7 step production process and starts with a round of discussion.

Step 1: (DISCOVERY DISCUSSION)

In this discussion session your product or services are discovered. This Video Discovery Brief is very important because targeted questions are asked that are used to find out your company's story for the video.

Step 1: The Discussion Round in Making of Explainer Video

Step 2: (SCRIPT or STORY)

After the discovery session, the script writer goes through and understands the brief. All the data that have been dumped, the cream of the information is funneled to create a crisp script.

In simple terms, the script is a story, combining of narrator’s script with the actions that are going to happen along with it.

Step 2: The Script Development of Explainer Video Production

Step 3: (STYLE and STORYBOARD)

Style: How do you want your video to look? Will it have stick characters? Would you love some goofy looks? Or a more corporate icon character? Choose a style and then go onto the Storyboard illustration based on this style.

Step 3: Choose a Video Style in Step 3

In the Storyboarding phase, the written script that tells the narrative story gets developed in illustrated form. All the key scenes/shots will be illustrated which later will be animated in the video.

Step 3: The Storyboarding Round

Step 4: (VOICE OVER RECORDING)

Choose from the male and female voice-over actors. Voice-over of the script is recorded in a professional recording studio with sound engineers to clean-up and edit the multiple takes.

Step 4: Voice Over Recording for the Explainer Video

Step 5: (ANIMATION and MOTION GRAPHICS)

Animation (giving motion to the static illustration) is developed around the video storyboard.

Step 5: The Animation Round

Step 6: (SOUND and MUSIC)

On the animated video sound effects and music gets added.

Step 6: The Editing Round for Explainer Video Production Process

Step 7: (RENDER and DELIVERY)

Your shiny new Explainer video is delivered in any rendered file format needed.

Step 8: The Final Step in the Animated Explainer Video Making Process