Thursday 15 December 2011

What is an Animated Explanation or an Animated Explanatory Video?

Animated Explanation for your Product
In all these while, have you ever stumbled upon a website that is playing a short video in their home page?  A video… which has some basic caricatures of human figures and gadgets, a simple story telling  and their product or services getting explained in a couple of minutes???  Exactly, that is called Animated Explanation or Animated Explanatory Video!

Explanatory Animation Video
Well, say you have a business and you are trying to explain your brand or business or product or services….whatever. You take help of text contents or even images sometimes to explain your services in the home page. But somehow you always feel that something is untold or missing out. Basically the feeling is true, because text often misses out on the visual quality and your visiting customers if do not get a visual picture clear in their minds, your service often gets untold. So, here is the challenge.

Product Promotion Video
An Animated Explanatory Video of about 2-3 minutes often handles this challenge quite effectively. Tell your services or explain your product in a story telling manner. Keep the story simple, as if your child is sitting in front of you and you have to explain him. That simple, ah! And the caricatures and gadgets are simpler still, no big time artwork, really! Now, these caricatures or cartoons will act and tell your story. Add a simple and expressive narration and that’s all an Animated Explanation is all about.

Animated Product Demo Movie for Financial Software
So, in a matter of 2 or 3 minutes you can cinematically showcase your product to the market. Showcase it in your homepage, play it in your facebook account, ask your marketers to use it for presentations, tell your digital marketers to make it go viral on the internet, run it on the local TV or internet TV and of course win over every visiting customer to your site.

Thursday 8 December 2011

How To Go VIRAL With Your PRODUCT???

You want an immediate answer to your hard work?
Hmm…. Yes! Who does not want it!
Then you have to go VIRAL.
 But how?
Didn’t you post a question in the forums? Hadn’t you called the Marketers and asked for an answer?  
Yes, and from every corner these words are echoing back:
 “Digital Marketing, Social Media, Facebook, Twitter, Linkedin, …, …, …“
But still the basic question remains unanswered – HOW???
How to givE the right message to the right messengers in the right environment?

Well, the answer is simple! Viral marketing or viral advertising says, that ultimate goal of marketers is to create successful viral marketing program or viral messages that appeal to individuals with high social networking potential. Then only there is a high probability of being spread by these individuals with others in a short period of time.
So, what could be a successful viral marketing program or viral message that gets passed on in a short period of time? Video is the Answer.

Video Clips take the form of Viral Marketing or online marketing in a very rigorous way. Because only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon.
A viral video has the capability to make rounds and becoming popular through the process of internet sharing, typically through video sharing websites, social media and email. The most successful viral videos contain humorous content and include comedy sketches. Animated Explanatory Videos or Animated Video for Product Demo are a killer!
So, whatever be your Product or Services…think of making a video. And Remember: No brain storming session please! Do not think the conventional way.  It has to be cool, simple and fun. Think of crazy, cartoony, caricatures that shows your features and tells the world your story, your way.