an-e-motion: February 2014

Planning to make an animated Explainer Video for your product/service explanation? Your research must be on – to understand several criteria before you invest in that. The 2 most obvious things that come into your mind are:

1. What is the process and time involved in production?

2. How much does it cost?

Well, today we will answer your first question. It is a simple 7 step production process and starts with a round of discussion.

Step 1: (DISCOVERY DISCUSSION)

In this discussion session your product or services are discovered. This Video Discovery Brief is very important because targeted questions are asked that are used to find out your company's story for the video.

Step 1: The Discussion Round in Making of Explainer Video

Step 2: (SCRIPT or STORY)

After the discovery session, the script writer goes through and understands the brief. All the data that have been dumped, the cream of the information is funneled to create a crisp script.

In simple terms, the script is a story, combining of narrator’s script with the actions that are going to happen along with it.

Step 2: The Script Development of Explainer Video Production

Step 3: (STYLE and STORYBOARD)

Style: How do you want your video to look? Will it have stick characters? Would you love some goofy looks? Or a more corporate icon character? Choose a style and then go onto the Storyboard illustration based on this style.

Step 3: Choose a Video Style in Step 3

In the Storyboarding phase, the written script that tells the narrative story gets developed in illustrated form. All the key scenes/shots will be illustrated which later will be animated in the video.

Step 3: The Storyboarding Round

Step 4: (VOICE OVER RECORDING)

Choose from the male and female voice-over actors. Voice-over of the script is recorded in a professional recording studio with sound engineers to clean-up and edit the multiple takes.